When the MV came out, I have nothing but respect for Sunmi for calling out all the bullsheet and widespread online toxicity.

The warped reality of today, all for the sake of social media craze and online validation, is absolutely not worth it.

Doing challenges and filtering every little thing in life for online content? Really? Humans, we’re better than this. Since no one cares about what I say, at least listen to Madame Sunmi’s wisdom through her music. If what you do online seems meaningless, it really is useless. It’s not fun. You do you. Don’t be a normie.

Anyway, Noir’s strongest suit is the visual– the music video itself. Song is good too, but I personally like Siren’s groove better. And Sunmi, as a soloist, continues to deliver.

Sunmi is the Kpop we need and deserve!